As the past year ends for most people, and as the new year picks up, many people are hopeful. Some more so than others. Some of the people that are focusing on a great New Year is the workers at Facebook, with their soon-to-be IPO, which they are hoping the…
It has been a while since I have written anything. I have been so busy that I have barely been able to catch my breath. But that just means that all of my thoughts have been festering for a while and now I get to share those with the web.…
Location! Location! Location! The three words you usually here when looking for real estate. But what about in the cyber world. What does this really mean? We have location services for GPS, and that works great for items like navigation systems, and locating devices. Location services for tracking purposes, like…
Location services, another word for allowed electronic stalking. Yet it is something that is getting more traction. Sure it may not seem like a big deal to some, to others it is the lifeblood, and still to others, it is an answer to a question no one asked. So what…
By now, everyone and their dog has heard about Microsoft's coup to acquire Skype for $8.5B. Based on what you read, Microsoft is going to have either the best X-Box Live experience, or create an Office web suite that will one up the online meeting space. Or the other news…
Ever get the feeling that the internet is everywhere and nowhere? Have you ever tried visiting the Internet in person? How many people have achieved this goal, (besides anyone from the Matrix)? In reality, the internet is just a long set of cables, switches, routers, firewalls, etc. Not too exciting of a place to go. The “location” of the internet is not as important as your location. And this can mean you as a person, you as a company representative, you as a salesperson, you as leader. Each facet has its own little niche of things that can happen. Last night, I saw a new Pepsi commercial. A lady was on the beach and there was a very long line to the drink vendor/cabana. So she quickly got on the phone and put in her location (actually a little off of where she was) and that she just saw David Beckham at the beach. Everyone from this line gets the updates on their phones and run to try and find him, clearing the line so she could get her Diet Pepsi. Not all location check ins will have this affect, obviously. But as either an entity or person providing services/products, you can strive for that.
Two major events happened this past week, (actually three – the Royal Wedding, but that is not covered here), Osama bin Laden was killed and a local inadvertently tweeted the whole event; and Facebook and Assange are fighting over whether or not Facebook has let the government in the backdoor to spy on the Facebook community. Each one has a lesson for location services.
As I scour the web and read, I come across many different articles. One thing that has been in the news for some time now is the unrest in the Arab world, and the different demonstrations, and subsequent backlash from those events. But it is not just about politics, it is about using the social media to be more than a way to play Farmville or Angry Birds. I love the social media outlets just as much as the next person. It is fun, I love joking around with my friends. The Hirdweb Facebook page is another extension of this blog, and I use it to suit my needs. However, many businesses set up a page, then let it flounder after a few months. It is not enough to just set up a social campaign, or page, or feed, the company must keep it going. And that can be easier said than done.
Doing any type of campaign, whether it is a traditional spot, or a new social campaign, there needs to be some type of sustainable presence and interaction. Whatever the product or service, if you want the people to keep coming back, it has to be more than just “Here is my product/service! Hope you enjoy” type of message. Some campaigns do not provide products or services, they provide messages, movement, and reshaping ideas. No matter what the message is, no matter what the end result target may be, a sustained drive will lead to better success than a quick one hit and bail.
Location services, good or bad? Well that depends on how it is used. If you you it to stalk other people, then it could be bad. It could also be a better way to stay engaged. Locus, defined as: 1. a place; locality. 2. a center or source, as of…
Social networking, check-ins, friending, linking-in, and other items have made for an interesting world. Some people may see this as a purely consumer/individual niche, with only the younger crowd getting into this new fangled technology. The internet has been around for a while and people sometimes have a hard time…
After nearly a month off, I believe it is time for me to institute a new way I am going to blog. Topics range from a ton of different items, and I think we should have a specific way of what I am doing. So, starting today, and hopefully I…