Location! Location! Location! The three words you usually here when looking for real estate. But what about in the cyber world. What does this really mean? We have location services for GPS, and that works great for items like navigation systems, and locating devices. Location services for tracking purposes, like…
As I scour the web and read, I come across many different articles. One thing that has been in the news for some time now is the unrest in the Arab world, and the different demonstrations, and subsequent backlash from those events. But it is not just about politics, it is about using the social media to be more than a way to play Farmville or Angry Birds. I love the social media outlets just as much as the next person. It is fun, I love joking around with my friends. The Hirdweb Facebook page is another extension of this blog, and I use it to suit my needs. However, many businesses set up a page, then let it flounder after a few months. It is not enough to just set up a social campaign, or page, or feed, the company must keep it going. And that can be easier said than done.
Doing any type of campaign, whether it is a traditional spot, or a new social campaign, there needs to be some type of sustainable presence and interaction. Whatever the product or service, if you want the people to keep coming back, it has to be more than just “Here is my product/service! Hope you enjoy” type of message. Some campaigns do not provide products or services, they provide messages, movement, and reshaping ideas. No matter what the message is, no matter what the end result target may be, a sustained drive will lead to better success than a quick one hit and bail.
Social networking, check-ins, friending, linking-in, and other items have made for an interesting world. Some people may see this as a purely consumer/individual niche, with only the younger crowd getting into this new fangled technology. The internet has been around for a while and people sometimes have a hard time…
When I was a younger kid, I would watch different shows with my parents. A couple of these shows had a similar gag. The Muppet Show had a segment called "At the Dance", which was similar (a homage maybe?) to Rowan and Martin's Laugh-In cocktail party segments. These segments were…
With the recent events of the 8.9 earthquake in Japan, news traveled fast, and it was just not second or third hand accounts. it was live, it was real, and it brought you into the middle crisis. I do not post this to take away from the real horror and…